49M Case Study

Part 2 - Key principles, strategies & tactics that move the needle

Course Modules

Part 1 - Background & Numbers

Part 2 - Key Principles, Strategies & Tactics That Move The Needle

^•^{VSL: Optimize For Mobile}

^•^{VSL: Make Sure Your Google Page Score Is Above 70% And Ideally Above 80%}

^•^{VSL: Testing Your Timer}

^•^{VSL: Testing On The Application Length & Wording}

^•^{How We 3x’d Price $2k To $6k & Kept Conversions Almost The Same}

^•^{Long-form Content Is King}

^•^{How We Attracted Premium Buyers With Strategic Three-tier Pricing}

^•^{3 Tactical Ways To Get More Roi From Ads}

^•^{Optimizing The Email Marketing Strategy To Drop Costs By 20-30% Consistently, Get Product-feedback And New Ad Ideas}

^•^{Training The Pixel, High-income Targeting, Finding The Optimal % Of Marketing Qualified Leads}

^•^{Give Prospects Bnpl & Financing Options (Big Needle Mover)}

^•^{Smarketing First Company: Put Sales Team Feedback, True Buyer Data & Objections In All Of Your Marketing}

^•^{Do On-going Recontact & Database Reactivation Campaigns Ascending Old Leads (Especially Buyer Leads) Into Higher-tier Packages}

Part 3 - Internal tools, templates and SOPs

Part 4 - Biggest Regrets, Best Memories & What I Would Have Done Different

Part 5 - Deeper Connection

Part 1 - Background & numbers

• Market & target market

• Products, services & pricing

• Funnel & customer journey

• Operations, team & finance

• Why we stopped

Part 2 - Key principles, strategies & tactics that move the needle

• VSL: Optimize for mobile

• VSL: Make sure your Google page score is above 70% and ideally above 80%

• VSL: Testing your timer

• VSL: Testing on the application length & wording

• How we 3X’d price $2K to $6K & kept conversions almost the same

• Long-Form content is king

• How we attracted premium buyers with Strategic Three-Tier Pricing

• 3 tactical ways to get more ROI from ads

• Optimizing the email marketing strategy to drop costs by 20-30% consistently, get product-feedback and new ad ideas

• Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

• Give prospects BNPL & financing options (big needle mover)

• Smarketing first company: Put sales team feedback, True Buyer Data & objections in all of your marketing

• Do on-going recontact & database reactivation campaigns ascending old leads (especially buyer leads) into higher-tier packages

Part 3 - Internal tools, templates and SOPs

• Company & operations

• Sales & marketing

• Fulfillment, support & client success

Part 4 - Biggest regrets, best memories & what I would have done different

Part 5 - Deeper connection

Part 5 - Deeper connection

Key principles, strategies & tactics that move the needle

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Key principles, strategies & tactics that move the needle

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Key principles, strategies & tactics that move the needle

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