49M Case Study

Part 2 - Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

Course Modules

Part 1 - Background & Numbers

Part 2 - Key Principles, Strategies & Tactics That Move The Needle

^•^{VSL: Optimize For Mobile}

^•^{VSL: Make Sure Your Google Page Score Is Above 70% And Ideally Above 80%}

^•^{VSL: Testing Your Timer}

^•^{VSL: Testing On The Application Length & Wording}

^•^{How We 3x’d Price $2k To $6k & Kept Conversions Almost The Same}

^•^{Long-form Content Is King}

^•^{How We Attracted Premium Buyers With Strategic Three-tier Pricing}

^•^{3 Tactical Ways To Get More Roi From Ads}

^•^{Optimizing The Email Marketing Strategy To Drop Costs By 20-30% Consistently, Get Product-feedback And New Ad Ideas}

^•^{Training The Pixel, High-income Targeting, Finding The Optimal % Of Marketing Qualified Leads}

^•^{Give Prospects Bnpl & Financing Options (Big Needle Mover)}

^•^{Smarketing First Company: Put Sales Team Feedback, True Buyer Data & Objections In All Of Your Marketing}

^•^{Do On-going Recontact & Database Reactivation Campaigns Ascending Old Leads (Especially Buyer Leads) Into Higher-tier Packages}

Part 3 - Internal tools, templates and SOPs

Part 4 - Biggest Regrets, Best Memories & What I Would Have Done Different

Part 5 - Deeper Connection

Part 1 - Background & numbers

• Market & target market

• Products, services & pricing

• Funnel & customer journey

• Operations, team & finance

• Why we stopped

Part 2 - Key principles, strategies & tactics that move the needle

• VSL: Optimize for mobile

• VSL: Make sure your Google page score is above 70% and ideally above 80%

• VSL: Testing your timer

• VSL: Testing on the application length & wording

• How we 3X’d price $2K to $6K & kept conversions almost the same

• Long-Form content is king

• How we attracted premium buyers with Strategic Three-Tier Pricing

• 3 tactical ways to get more ROI from ads

• Optimizing the email marketing strategy to drop costs by 20-30% consistently, get product-feedback and new ad ideas

• Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

• Give prospects BNPL & financing options (big needle mover)

• Smarketing first company: Put sales team feedback, True Buyer Data & objections in all of your marketing

• Do on-going recontact & database reactivation campaigns ascending old leads (especially buyer leads) into higher-tier packages

Part 3 - Internal tools, templates and SOPs

• Company & operations

• Sales & marketing

• Fulfillment, support & client success

Part 4 - Biggest regrets, best memories & what I would have done different

Part 5 - Deeper connection

Part 5 - Deeper connection

Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here