49M Case Study

Part 1 - Market & target market

Course Modules

Part 1 - Background & Numbers

^•^{Market & Target Market}

^•^{Products, Services & Pricing}

^•^{Funnel & Customer Journey}

^•^{Operations, Team & Finance}

^•^{Why We Stopped}

Part 2 - Key Principles, Strategies & Tactics That Move The Needle

Part 3 - Internal tools, templates and SOPs

Part 4 - Biggest Regrets, Best Memories & What I Would Have Done Different

Part 5 - Deeper Connection

Part 1 - Background & numbers

• Market & target market

• Products, services & pricing

• Funnel & customer journey

• Operations, team & finance

• Why we stopped

Part 2 - Key principles, strategies & tactics that move the needle

• VSL: Optimize for mobile

• VSL: Make sure your Google page score is above 70% and ideally above 80%

• VSL: Testing your timer

• VSL: Testing on the application length & wording

• How we 3X’d price $2K to $6K & kept conversions almost the same

• Long-Form content is king

• How we attracted premium buyers with Strategic Three-Tier Pricing

• 3 tactical ways to get more ROI from ads

• Optimizing the email marketing strategy to drop costs by 20-30% consistently, get product-feedback and new ad ideas

• Training the pixel, high-income targeting, finding the optimal % of marketing qualified leads

• Give prospects BNPL & financing options (big needle mover)

• Smarketing first company: Put sales team feedback, True Buyer Data & objections in all of your marketing

• Do on-going recontact & database reactivation campaigns ascending old leads (especially buyer leads) into higher-tier packages

Part 3 - Internal tools, templates and SOPs

• Company & operations

• Sales & marketing

• Fulfillment, support & client success

Part 4 - Biggest regrets, best memories & what I would have done different

Part 5 - Deeper connection

Part 5 - Deeper connection

Market & target market

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Market & target market

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Market & target market

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