49M Case Study

Market & target market

Market & target market

Part 1 - Background & Numbers - Ready

Market & Target Market

Products, Services & Pricing

Funnel & Customer Journey

Operations, Team & Finance

Why We Stopped

Funnel & customer journey

Operations, team & finance

Why we stopped

Part 2 - Key principles, strategies & tactics that move the needle

Part 3 - Internal tools, templates and SOPs

Part 4 - Biggest regrets, best memories & what I would have done different - ready

Part 5 - Deeper connection - ready

Market: Online Business / Business Opportunity

To scale up, we niched down
People think their market is just one market. It’s not.
For us, we were in the business opportunities market.
But after looking at what was working in our marketing & reviewing a lot of buyer data, we went after a very specific sub-market.
Big competitors course = free - Ours? $4K-$25K
There were FREE amazon courses out there, but we were able to differentiate and sell our program for $4K-$25K.
Note to self: Product-market fit comes first
A big mistake trying to scale with paid ads before you have product market fit.
That’s a big no no. You can test with paid ads. But be very clear you’re in the product-validation phase - not the scaling phase.
With FBA Masterclass, we had case studies, proven processes to get repeatable results & sold dozens of units offline before online.
Ads only accelerated it.

^{Funnel & Customer Journey}

^{Operations, Team & Finance}

^{Why We Stopped}

Part 2 - Key Principles, Strategies & Tactics That Move The Needle

Part 4 - Biggest regrets, best memories & what I would have done different - ready

Part 5 - Deeper connection - ready

To scale up, we niched down
People think their market is just one market. It’s not.
For us, we were in the business opportunities market.
But after looking at what was working in our marketing & reviewing a lot of buyer data, we went after a very specific sub-market.
Big competitors course = free - Ours? $4K-$25K
There were FREE amazon courses out there, but we were able to differentiate and sell our program for $4K-$25K.
Note to self: Product-market fit comes first
A big mistake trying to scale with paid ads before you have product market fit.
That’s a big no no. You can test with paid ads. But be very clear you’re in the product-validation phase - not the scaling phase.
With FBA Masterclass, we had case studies, proven processes to get repeatable results & sold dozens of units offline before online.
Ads only accelerated it.